Kathy and Bill

Serving the needs of Boomers & Beyond at the Beach

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For Sellers

Selling in Today's Environment

It takes Marketing to sell your house, whether the headlines call it a Buyer's or Seller's Market. It’s not enough to put up a sign and advertise in the local paper unless all potential buyers for your house already live in the area or just happen to drive by.


Selling in a Buyer's Market, December, 2006 - If you have a property for sale right now in Sussex County, your stiffest competition is all the new construction, the housing of choice for Buyers coming to Sussex County today. Why is new construction such tough competition? It's not just the designs and long list of upgrades and options. Read the rest of this article.

Strategies for Selling your house in a Buyer's Market, April, 2006 - Want to sell your house in a Buyer's market? Here's one good idea - rejuvenate your home. Tune into HGTV any time of day or night and you'll see a show on how to get your house ready to sell. Look at your house through the eyes of a buyer if you want to sell today. Want an even better idea? Remodel your house for independent living, not just curb appeal. Read the rest of this article.
 
 

We have made the investment in technology and internet marketing to reach all buyers potentially interested in this general area. In 2007, 85% of all Buyers began their search on the Internet!

  • Your house will be Featured on our listing web site, KathySperl.com, with links to and from other relevant sites on which we advertise
  • Other sites we own and maintain include ActiveAdultsDelaware.com, Waterfront-Delaware.com, RetiretoMilton.com and KathyandBill.com.
  • Your house will be showcased on Realtor.com, the Number One Real Estate web site in the U.S.
  • Your listing will be updated regularly in the Sussex County Multiple Listing Service
  • Your house will also be featured on the new REMAX.com which links Multiple Listing Services throughout the U.S.
  • Your house will be featured on Craigs List and other exciting new web sites that are becoming more popular.
  • Each site will be customized with detailed descriptions, multiple photographs, headlines and up-to-date information.
  • Virtual Tours – Whenever appropriate we will have a professionally produced virtual tour added to your listing information.

Print advertising is less and less productive with only 5% of Buyers reporting they found their new home in the newspaper. In addition to an extensive Internet presence, our Marketing Plan will include -

  • Staging Consultation by "Staging by Jerry"
  • Suggestions to improve the marketability of your house
  • Open Houses for Brokers/Agents and for the Public
  • The new SentriLock Lockbox to allow convenient, secure access to your house
  • Cooperation with other Agents, making it easy for them to show your house to their Buyers
  • Coordination of the selling process from Listing to Settlement

 
 

Kathy Sperl-Bell, ABR, SRES

Bill Bell, CAPS

RE/MAX Realty Group

117 Savannah Rd
Lewes, DE 19958



Office: 302-645-6100
Direct: 302-424-1890
Email: info@KathyandBill.com
 
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